BAIC Automotive Group Co., Ltd. (BAIC Group) has become one of the five largest
automotive groups in China. With its headquarters located in Beijing and at the Turin Styling Centre in
Italy and production bases all over China, BAIC Group currently has around 90,000 employees. It is one of
the automotive groups in China with the most comprehensive portfolio of products, covering the full range
from passenger to commercial vehicles. In 2014, BAIC Group achieved promising results of 311.56 billion RMB
in sales and 2,401,000 sold units, making BAIC Group No. 5 in China’s automotive sector in terms of income
and profit, and No.3 in terms of brand value. Today, BAIC Group ranks No. 207 in the Fortune Global 500 and
has been on the Fortune 500 list for the past 7 years. Business vision and International expansion with BAIC
INTLBAIC International Development Co., Ltd.
(BAIC INTL) is a wholly-funded subsidiary of the BAIC
Group. BAIC INTL is expanding its cross-border businesses with the aim of building “Global BAIC”. This
visionary project will give birth to networks in the main regions of the world: the Middle East, West Asia,
Central Asia, Africa, South America and several other regions. It will thus enable the BAIC Group to reach
its strategic objectives and achieve internationalisation in terms of talents, markets, products, brand
recognition and management. In order to solidify its global presence, BAIC INTL focuses on five main
activities: export of finished vehicles and individual components; import of technologies; equipment and
finished vehicles; product improvements; overseas investment; international cooperation. BAIC INTL’s core
business is the development of reliable commercial, passenger, electronic and other types of vehicles. The
implementation of BAIC INTL’s strategy is based on two main focal points:
BAIC INTL is committed to becoming a trendsetter, not only in terms of automobile design, but also by delivering a dynamic, stylish and tasteful lifestyle. BAIC INTL aims to offer vehicles equipped with user-friendly features that meet the standards of the international automotive market and fulfill customer expectations globally. Under the motto “Faster, Leaner, Smarter,” BAIC INTL will use the powerful combination of its innovative spirit and its strong research and development capabilities in order to achieve the top position in technology advancement, out-of-the-box business development and global resources integration.
