Johannesburg, 18 August 2025 – BAIC South Africa is set to make a bold impression at the upcoming Festival of Motoring 2025, taking place at the Kyalami Grand Prix Circuit from 29–31 August. As the country's premier automotive showcase, the festival will provide the stage for the public's very first look at the all-new BAIC B30, which will officially launch in South Africa later this year.
Alongside the B30 debut, BAIC will also display two of its most prominent models: the X55 Plus, a sleek and tech-forward SUV that has quickly become a strong contender in the compact segment, and the B40 Plus Honor Edition, a rugged off-roader built for South African adventure.
Festival attendees will experience BAIC not only in the pits, but also in the 4x4 track and self-driving area, where the brand will bring its vehicles to life through interactive and dynamic displays. From off-road challenges to test drives, BAIC's presence promises an engaging encounter with the brand's growing line-up.
The Festival of Motoring has established itself as the largest industry-backed motoring event on the continent, drawing tens of thousands of enthusiasts, families, and industry professionals each year. BAIC's participation underscores the brand's rapid growth and commitment to the South African market. With the arrival of the B30, BAIC is broadening its offering to meet the needs of even more local drivers, reinforcing its momentum as one of the fastest-growing names in the industry.
“Festival of Motoring 2025 is about energy, excitement, and giving the public hands-on experiences. For BAIC, it is the perfect moment to reveal the B30 to South Africa for the very first time and showcase what our brand represents today,” said Ameena Hassan, Brand & PR Manager at BAIC South Africa.
With the unveiling of the B30, and strong representation of the X55 Plus and B40 Plus Honor Edition, BAIC is positioning itself firmly at the heart of the country's motoring conversation.